Remove Business Analysis Remove Business Objectives Remove Measurement
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions).

IT 139
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Top 10 governance, risk, and compliance certifications

CIO Business Intelligence

The goal of GRC, in general, is to ensure that proper policies and controls are in place to reduce risk, to set up a system of checks and balances to alert personnel when new risks materialize, and to manage business processes more efficiently and proactively.

Risk 119
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20 IT management certifications for IT leaders

CIO Business Intelligence

It can demonstrate you have the management skills necessary to align IT goals with strategic business objectives, understand the value derived from IT, and become versed in the various types of IT governance frameworks.

IT 131
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6 ways you’re failing at change management

CIO Business Intelligence

You wouldnt hire someone who doesnt know how to write code to develop your software, so why would you expect a project manager or business analyst to drive change management? Change management is a specialized discipline, just like business analysis, user experience development, or business analysis.