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My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Now you have a fantastic understanding of the businessobjective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions).
The goal of GRC, in general, is to ensure that proper policies and controls are in place to reduce risk, to set up a system of checks and balances to alert personnel when new risks materialize, and to manage business processes more efficiently and proactively.
It can demonstrate you have the management skills necessary to align IT goals with strategic businessobjectives, understand the value derived from IT, and become versed in the various types of IT governance frameworks.
You wouldnt hire someone who doesnt know how to write code to develop your software, so why would you expect a project manager or business analyst to drive change management? Change management is a specialized discipline, just like businessanalysis, user experience development, or businessanalysis.
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