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Salesforce certification overview Salesforce certifications are based on a role-based scheme centered on six roles: Administrator, Architect, Consultant, Designer, Developer, and Marketer. Administrators can earn additional certifications for app building, CPQ (configure price quote), and businessanalysis (see below).
“Many organizations are due to revisit their cloud strategies, as their businesses have changed and vendor offerings have matured,” says Brian Alletto, technology director at digital services consultancy West Monroe. Quantifiable, dynamic, and outcome-oriented metrics are essential to track progress.
This strategy is not based on a “gut feel” or anecdotal knowledge of a few individuals, but on a well-documented, expansive set of findings, businessanalysis and calculated projections. The pain point tracker clusters the foundational data in which value metrics are then applied. frequency (how many occurrences?),
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional businessanalysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume businessanalysis! " Businessanalysis.
If you want to have a move your career forward in web analytics (from a Metrics Analyst) here are the four options for you (and yes they all will help you make more money, some more than others): |1| Technical Individual Contributor. SPOC for CMO / CEO dashboards (supreme analysis). Product Genius (at a vendor, perhaps Apple :).
In the same vein, if you see references to the Web Analytics Measurement Model (or better still, see it in its entirety on one slide up front), then you know that the Ninja did some analysis. #4. If you see a Target mentioned in the report / presentation, then the Analyst did some businessanalysis at least. Context is queen!
If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. For help with identifying opportunities and how to do businessanalysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I know you know that. :).
You wouldnt hire someone who doesnt know how to write code to develop your software, so why would you expect a project manager or business analyst to drive change management? Change management is a specialized discipline, just like businessanalysis, user experience development, or businessanalysis.
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