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The Race For Data Quality in a Medallion Architecture

DataKitchen

For instance, records may be cleaned up to create unique, non-duplicated transaction logs, master customer records, and cross-reference tables. Data is typically organized into project-specific schemas optimized for business intelligence (BI) applications, advanced analytics, and machine learning.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. By doing multichannel analytics! If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.