Smarten

JUNE 29, 2018

Correlation is a statistical measure that indicates the extent to which two variables fluctuate together A positive correlation indicates the extent to which those variables increase or decrease in parallel. The Spearman’s Rank Correlation is a measure of correlation between two ranked (ordered) variables. Use Case – 1.

Business Analysis 40

Business Analysis IT Measurement Statistics 40

Smarten

JUNE 29, 2018

For example, one might consider two groups of participants that are measured at two different “time points” or two groups that are subjected to two different “conditions” Paired T Test is used to evaluate the before and after of a situation, treatment, condition, etc. is the same in two related groups.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

Smarten

JUNE 29, 2018

To better understand multiple linear regression, let’s look at one such analysis of independent variables: Temperature and Humidity, and a target variable (yield). How Can Multiple Linear Regression Be Helpful for Business Analysis? Use Case – 1. The dependent variable is crop production.

Business Analysis 40

Business Analysis IT Sales Statistics 40

Smarten

FEBRUARY 8, 2023

In order to succeed in market competition and increased performance, every business must consider the addition of self-serve augmented analytics for business users. Giving team members these tools assures that data is integrated and used to make fact-based decisions with measurable results.

Analytics 52

Analytics Advertising Predictive Analytics Optimization 52

Smarten

JULY 10, 2018

This article summarizes our recent article series on the definition, meaning and use of the various algorithms and analytical methods and techniques used in predictive analytics for business users, and in augmented data preparation and augmented data discovery tools. Use Case(s): Average value of all cars in U.S.

Analytics 40

Analytics Forecasting Statistics Sales 40

Occam's Razor

FEBRUARY 7, 2011

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. By doing multichannel analytics! The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 12, 2012

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. All it takes is a little business analysis. Have something.

Big Data 128

Big Data Data-driven Unstructured Data Marketing 128