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Get Off The Blocks Fast: Data Quality In The Bronze Layer Effective Production QA techniques begin with rigorous automated testing at the Bronze layer , where raw data enters the lakehouse environment. Data Drift Checks (does it make sense): Is there a shift in the overall data quality?
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My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? This is directly tied to business purpose.
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." Words instead of data pukes is just a clue, read the words to discern if it actually is analysis or a repeation of what the table or graph already says! In the same vein not every output that is chock full of numbers in five size font, with pies and tables stuffed in for good measure, is a representation of web reporting.
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