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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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I recently saw an informal online survey that asked users what types of data (tabular; text; images; or “other”) are being used in their organization’s analytics applications. This was not a scientific or statistically robust survey, so the results are not necessarily reliable, but they are interesting and provocative.
Predictive analytics: Forecasting likely outcomes based on patterns and trends to facilitate proactive decision-making. Data analysts contribute value to organizations by uncovering trends, patterns, and insights through data gathering, cleaning, and statistical analysis.
For businesses looking to improve CX, data is a precious commodity: It has the potential to tell them much about their customers’ digital journeys, enabling them to address issues and adopt the intelligent product discovery and recommendations that will deliver more personalized service.
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