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What is businessanalytics? Businessanalytics is the practical application of statistical analysis and technologies on businessdata to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role. Businessanalytics techniques.
Business intelligence vs. businessanalyticsBusinessanalytics and BI serve similar purposes and are often used as interchangeable terms, but BI should be considered a subset of businessanalytics. Businessanalytics, on the other hand, is predictive (what’s going to happen in the future?)
Though you may encounter the terms “data science” and “dataanalytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, dataanalytics is the act of examining datasets to extract value and find answers to specific questions.
Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptiveanalytics: Assessing historical trends, such as sales and revenue.
BI users analyze and present data in the form of dashboards and various types of reports to visualize complex information in an easier, more approachable way. Business intelligence can also be referred to as “descriptiveanalytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was.
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