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Rapid technological advancements and extensive networking have propelled the evolution of dataanalytics, fundamentally reshaping decision-making practices across various sectors. In this landscape, data analysts assume a pivotal role, tasked with interpreting data to drive informed decision-making.
Decades (at least) of businessanalytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Another way of saying this is: given observed data X, we can predict some outcome Y.
In todays economy, as the saying goes, data is the new gold a valuable asset from a financial standpoint. A similar transformation has occurred with data. More than 20 years ago, data within organizations was like scattered rocks on early Earth.
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