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The consequences of bad data quality are numerous; from the accuracy of understanding your customers to constructing the right business decisions. DQM consists of acquiring the data, implementing advanced data processes, distributing the data effectively and managing oversight data. 7) Augmented Analytics.
Although the oil company has been producing massive amounts of data for a long time, with the rise of new cloud-based technologies and data becoming more and more relevant in business contexts, they needed a way to manage their information at an enterprise level and keep up with the new skills in the data industry.
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