Business Analytics Data Warehouse Descriptive Analytics 
CIO Business Intelligence
JANUARY 20, 2023
Improved employee satisfaction: Providing business users access to data without having to contact analysts or IT can reduce friction, increase productivity, and facilitate faster results. Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate customer needs.
IBM Big Data Hub
SEPTEMBER 19, 2023
Descriptive analytics: Descriptive analytics evaluates the quantities and qualities of a dataset. A content streaming provider will often use descriptive analytics to understand how many subscribers it has lost or gained over a given period and what content is being watched.
CIO Business Intelligence
APRIL 9, 2025
For many, the level of sophistication can easily range from more sophisticated solutions like Power BI, Tableau, SAP Analytics or IBM Cognos to mid-tier solutions like Domo, Qlik or the tried and true elder statesman for all business analytics consumers, Excel.
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