Business Analytics Descriptive Analytics Marketing 
CIO Business Intelligence
JULY 5, 2022
What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role. Business analytics techniques.
Rocket-Powered Data Science
OCTOBER 6, 2023
Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Now that we have described predictive and prescriptive analytics in detail, what is there left?
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datapine
MARCH 25, 2022
We already saw earlier this year the benefits of Business Intelligence and Business Analytics. In an article tackling BI and Business Analytics, Better Buys asked seven different BI pros what their thoughts were on the difference between business intelligence and analytics. Confused yet?
CIO Business Intelligence
APRIL 9, 2025
For many, the level of sophistication can easily range from more sophisticated solutions like Power BI, Tableau, SAP Analytics or IBM Cognos to mid-tier solutions like Domo, Qlik or the tried and true elder statesman for all business analytics consumers, Excel.
CIO Business Intelligence
JUNE 7, 2022
To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI).
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.
CIO Business Intelligence
JANUARY 20, 2023
Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate customer needs. Business intelligence examples Reporting is a central facet of BI and the dashboard is perhaps the archetypical BI tool. This gets to the heart of the question of who business intelligence is for.
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