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The vast scope of this digitaltransformation in dynamic business insights discovery from entities, events, and behaviors is on a scale that is almost incomprehensible. Traditional businessanalytics approaches (on laptops, in the cloud, or with static datasets) will not keep up with this growing tidal wave of dynamic data.
More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In businessanalytics, this is the purview of business intelligence (BI). Data analytics vs. businessanalytics.
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