David Menninger's Analyst Perspectives

FEBRUARY 8, 2021

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. There is more data available to analyze.

Machine Learning 338

Machine Learning Modeling Analytics Sales 338

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Or, the Business Intelligence tool of choice used by your company. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium.

KPI 129

KPI Advertising Metrics Measurement 129

CIO Business Intelligence

OCTOBER 24, 2024

Agentforce doesn’t just handle tasks—it autonomously drives sales, service, marketing, analytics, and commerce,” Benioff boasted. Instead, Benioff promoted his own technology, which he said is ready to really change companies. Microsoft rebranding Copilot as ‘agents’?

Metadata 111

Metadata Manufacturing Enterprise Sales 111

Sisense

JANUARY 22, 2021

Businesses of all kinds today are dependent on such actionable insights, ideally infused into workflows , driving better business outcomes without users having to leave their primary tasks to look for answers in the data. Actionable insights: The core of business intelligence.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

FineReport

APRIL 3, 2024

Unveiling BI Dashboard Tools In today’s data-driven environment, Business Intelligence (BI) visualization tools are indispensable for driving data-informed decisions. This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Top BI Dashboard Tools 5.1

Dashboards 52

Dashboards Visualization Metrics Interactive 52

CIO Business Intelligence

APRIL 19, 2022

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. And you should think about your freelance/contractor strategy as part of a holistic talent strategy. Plugging the talent gap.

IT 98

IT Cost-Benefit Strategy Reporting 98

CIO Business Intelligence

DECEMBER 30, 2022

Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features. The ROH Streaming product allowed us to specifically target the needs of our market segment,” he says.

Broadcasting 69

Broadcasting Digital Transformation Technology Marketing 69

Smart Data Collective

SEPTEMBER 30, 2021

Big data has been instrumental in the evolution of marketing. More businesses are finding ways to create data-driven marketing strategies that are tailored to the needs of individual customers and customer segments.

Marketing 130

Marketing Big Data Data-driven Finance 130

David Menninger's Analyst Perspectives

JANUARY 23, 2025

The increased focus on AI-driven intelligent applications is significantly impacting how software providers approach the data platforms market. Analytic data platform workloads are typically targeted at data and business analysts and include decision support, business intelligence, data science and AI and ML.

Data-driven 130

Data-driven Unstructured Data Data Lake Marketing 130

AWS Big Data

MARCH 11, 2025

The resulting leads will be shared with the respective regional marketing representatives. Solution Overview We explore a use case in which a company wants to run analysis for campaign leads in multiple countries.

B2B 80

B2B Data-driven Sales Marketing 80