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For example, offensive strategies are often employed at organizations that operating in largely unregulated industry where customeranalytics can differentiate. Davenport shares a few indicators that suggest more data offense is warranted.
To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in CustomerAnalytics: Tapping Your Data for Success. Download Now.
In another survey, 58% of organizations (out of 560 respondents of HBR Advisory council and readers) stated they saw an increase in customer retention and loyalty using real-time customeranalytics. Sandipan Bhaumik (Sandi) is a Senior Analytics Specialist Solutions Architect at AWS.
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