Business Objectives, Dashboards and Magazine

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

MAY 18, 2021

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. However, Brooke cautions marketers to still put creative efforts at the forefront of business objectives and have them supported by data, not controlled by it.

Marketing

Marketing Data Analytics Analytics Metrics

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

APRIL 23, 2012

Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? So naturally, # of Installs becomes the KPI that goes on top of the dashboard.

Measurement

Measurement Key Performance Indicator Metrics KPI

Data Leaders Brief

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

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