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Predictive analytics, sometimes referred to as big dataanalytics, relies on aspects of datamining as well as algorithms to develop predictive models. These predictive models can be used by enterprise marketers to more effectively develop predictions of future user behaviors based on the sourced historical data.
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With the right Big Data Tools and techniques, organizations can leverage Big Data to gain valuable insights that can inform business decisions and drive growth. What is Big Data? What is Big Data? It is an ever-expanding collection of diverse and complex data that is growing exponentially.
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