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Definitions and standard perspectives on these terms will be covered in this post: BusinessObjectives. BusinessObjectives: This is the answer to the question: "Why does your website exist?" " Or: "What are you hoping to accomplish for your business by being on the web?" Dimensions.
For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your businessobjectives are. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Checking datacollection quality etc.
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