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A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Then, you transform this data into a concise format.
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Monitor and identify data quality issues closer to the source to mitigate the potential impact on downstream processes or workloads. Efficiently adopt data platforms and new technologies for effective data management. Apply metadata to contextualize existing and new data to make it searchable and discoverable.
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