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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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Harness Zero Copy data sharing from Salesforce Data Cloud to Amazon Redshift for Unified Analytics – Part 2

AWS Big Data

The new table needs to be refreshed periodically to get the latest data from the shared Data Cloud objects with this solution. Considerations when using data sharing in Amazon Redshift For a comprehensive list of considerations and limitations of data sharing, refer to Considerations when using data sharing in Amazon Redshift.

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A step-by-step guide to setting up a data governance program

IBM Big Data Hub

The primary goal of any data governance program is to deliver against prioritized business objectives and unlock the value of your data across your organization. Realize that a data governance program cannot exist on its own – it must solve business problems and deliver outcomes.

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3 Patterns for Business Success with Data

CIO Business Intelligence

In all of these roles, I’ve come across patterns that enable organizations to build faster business insights and innovation with data. These patterns encompass a way to deliver value to the business with data; I refer to them collectively as the “data operating model.” 3) The open source software pattern.

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Data Champions: Balancing IT and Business Needs

Cloudera

They saw success in allowing decision-makers to access all data in one single platform, giving them the power to get not only the answers they’re looking for but also to discover insights they wouldn’t normally get and identify new use cases.

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Harness Zero Copy data sharing from Salesforce Data Cloud to Amazon Redshift for Unified Analytics – Part 1

AWS Big Data

Data can be shared with a Redshift Serverless or provisioned cluster in the same Region or with a Redshift Serverless cluster in a different Region. To get an overview of Salesforce Zero Copy integration with Amazon Redshift, please refer to this Salesforce Blog. For more details, refer to Querying the AWS Glue Data Catalog.

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How to rule your data world: The role of data governance

BI-Survey

Data and data management processes are everywhere in the organization so there is a growing need for a comprehensive view of business objects and data. It is therefore vital that data is subject to some form of overarching control, which should be guided by a data strategy.