Remove Business Objectives Remove Digital Transformation Remove Marketing
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

As organizations continue their digital transformation (DX) journeys, the role of the CIO evolves. As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes.

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3 force multipliers for digital transformation

CIO Business Intelligence

The message to CIOs is to do more with less, and the implication is that CIOs must look at digital transformation initiatives differently than in years past. Force-multiplying digital transformation initiatives aim to accomplish multiple strategic objectives through a single vision and investment.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. It’s a change fundamentally based on digital capabilities.

ROI 119
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The end of digital transformation and the rise of business model innovation

CIO Business Intelligence

Digital transformation represented among the largest investments in technology to modernize businesses starting in the early 2000s. With the rise of generative AI, CEOs recognize an opportunity to shift from technology-led digital transformation to executive-led business reformation.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Digital transformation is the integration of digital technologies into all aspects of business operations.

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13 essential skills for accelerating digital transformation

CIO Business Intelligence

Digital transformation is indeed a cornerstone of business strategy today, as 89% of enterprises see digital business as core to their growth, according to Gartner’s Board of Directors 2023 Survey. And that is the rub. Data skills are also vital, says NCC Group’s Fox.

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5 tips for better business value from gen AI

CIO Business Intelligence

Instead, CIOs must partner with CMOs and other business leaders to help quantify where gen AI can drive other strategic impacts especially those directly connected to the bottom line. A second area is improving data quality and integrating systems for marketing departments, then tracking how these changes impact marketing metrics.

Sales 143