Remove Business Objectives Remove Experimentation Remove Key Performance Indicator Remove Publishing
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." A good one.