The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? It's just not a KPI.
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