Remove Business Objectives Remove Experimentation Remove Magazine
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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. When you discover data that means something, you need to be agile enough to make experimental changes.”. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your business objectives are! You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. You own audiences on your email lists, on forums you host etc.