Business Objectives Experimentation Marketing Analytics 
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.
Occam's Razor
MARCH 7, 2016
It really depends on what your business objectives are! Happy analytics. My third newsletter was an experimentation in engagement possible with a smaller focused audience, the topic was something I've expressed a great deal of affection for on this blog… TMAI #3: Visualizing Lies: Two Answers. A good one.
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