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Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. Then, you transform this data into a concise format.
However, in order to truly digitally evolve, every company needs to start infusing data and analytics throughout the organization to streamline processes and decision-making. That’s where prescriptiveanalytics and assisted intelligence truly start changing how HR professionals do their jobs. Who benefits from people analytics?
.” As a professional in the Industry for long, I have seen this word being used innovatively to describe Cognos, BusinessObjects, QlikView and Power BI. From reporting to visualised dashboard to predictive analytics. We know that by designing self-learning programs, we are in a position to provide prescriptiveanalytics.
Before a customer terminates business with you, there may be any number of behaviors that the customer exhibits, which may be a precursor to their actual cancelation. Consider all customer interactions and their data sources as potential sources for predicting future customer behavior. Could it be an account balance change?
Predictive Analytics assesses the probability of a specific occurrence in the future, such as early warning systems, fraud detection, preventative maintenance applications, and forecasting. PrescriptiveAnalytics provides precise recommendations to respond to the query, “What should I do if ‘x’ occurs?”
Finally, data catalogs leverage behavioral metadata to glean insights into how humans interact with data. Augmented Analytics. DI empowers analysts to apply augmented analytics to applications, supporting predictive and prescriptiveanalytics use cases. Why does the business want to leverage data intelligence?
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