Remove Business Objectives Remove IT Remove Measurement
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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

ROI 119
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. This creates a disconnect between the strategic role that CIOs are increasingly expected to play and how their success is measured.

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5 tips for better business value from gen AI

CIO Business Intelligence

Still, CIOs have reason to drive AI capabilities and employee adoption, as only 16% of companies are reinvention ready with fully modernized data foundations and end-to-end platform integration to support automation across most business processes, according to Accenture.

Sales 143
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Pitching a DataOps Project That Matters

DataKitchen

Each of these improvements can be measured and iterated upon. . Your data consumers are focused on business objectives. They need to grow sales, pursue new business opportunities, or reduce costs. Data is the modern business decision apparatus (just ask Google, Target, Amazon, or Facebook).

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CDOs: Your AI is smart, but your ESG is dumb. Here’s how to fix it

CIO Business Intelligence

Additionally, Deloittes ESG Trends Report highlights fragmented ESG data, inconsistent reporting frameworks and difficulties in measuring sustainability ROI as primary challenges preventing organizations from fully leveraging their data for ESG initiatives.

IT 59
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Rebranding IT for the modernized IT mission

CIO Business Intelligence

A 1958 Harvard Business Review article coined the term information technology, focusing their definition on rapidly processing large amounts of information, using statistical and mathematical methods in decision-making, and simulating higher order thinking through applications.

IT 136