Business Objectives, KPI and Magazine

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it is not worthy of being crowned a KPI.

Measurement

Measurement Key Performance Indicator Metrics KPI

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It's just not a KPI.

Marketing Analytics

Marketing Analytics Marketing Analytics KPI

Data Leaders Brief

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

The Marketing Analytics Intersect: My Newsletter!

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