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You know the drill: Measure. Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset businessobjectives. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? What does Page Views measure?
You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Let's say your bounce rate is 50%, and you reduce it to 0%, is it likely that you had a business impact? Because all bounce rate measures is that you saw more than one page. Maybe, maybe not.
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