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Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset businessobjectives. Visitor Loyalty is not in every single report in your Digital Analytics tool. "OMG we spend mmm millions on TV, Radio and Magazines trying to create demand by interrupting people.
You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your businessobjectives are! Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it.
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