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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

ROI 120
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5 tips for better business value from gen AI

CIO Business Intelligence

Instead, CIOs must partner with CMOs and other business leaders to help quantify where gen AI can drive other strategic impacts especially those directly connected to the bottom line. A second area is improving data quality and integrating systems for marketing departments, then tracking how these changes impact marketing metrics.

Sales 143
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From project to product: Architecting the future of enterprise technology

CIO Business Intelligence

For CIOs leading enterprise transformations, portfolio health isnt just an operational indicator its a real-time pulse on time-to-market and resilience in a digital-first economy. Enterprise architects must shift their focus to business enablement. The stakes have never been higher.

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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation.

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 110