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Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. In addition, don’t shun looking at your rivals.
It really depends on what your businessobjectives are! Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. The MarketingAnalytics Intersect: My Newsletter!
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