Remove Business Objectives Remove Marketing Analytics Remove Testing
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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

However, even in the most dynamic price points, there are some constants – business objectives, competitors’ strategies, availability of supply, demand curve, and customer loyalty. Data analytics helps your company distinguish the variables that are static from those that are dynamic. Option 1: Testing.

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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.