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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

ROI 119
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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

Generative AI (GenAI) is reshaping how businesses operate, offering unprecedented opportunities for greater efficiency, streamlined operations, revolutionized customer service, and enhanced decision-making. But alongside its promise of significant rewards also comes significant costs and often unclear ROI. million in 2025 to $7.45

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5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Deploy scalable technology.

ROI 132
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5 tips for better business value from gen AI

CIO Business Intelligence

Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly. Instead, CIOs must partner with CMOs and other business leaders to help quantify where gen AI can drive other strategic impacts especially those directly connected to the bottom line. Below are five examples of where to start.

Sales 143
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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 110
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Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

datapine

Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns. These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising. Reach: How far are your posts traveling? In which ways? In which ways?

Metrics 219