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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Identifying the problem.

Marketing 363
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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Second, doing something new (especially something “big” and disruptive) must align with your business objectives – otherwise, you may be steering your business into deep uncharted waters that you haven’t the resources and talent to navigate. Conduct market research. Choose the right development partner.

Strategy 290
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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. Acquisition.

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Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

datapine

Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns. These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising. Reach: How far are your posts traveling? In which ways?

Metrics 219
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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

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A blueprint for successfully executing business-aligned IT strategies

CIO Business Intelligence

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitive landscape is also essential.

Strategy 122