Remove Business Objectives Remove Measurement Remove Modeling
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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Online will become increasingly central, with the launch of new collections and models, as well as opening in new markets, transacting in different currencies, and using in-depth analytics to make quick decisions.” Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

ROI 119
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. This creates a disconnect between the strategic role that CIOs are increasingly expected to play and how their success is measured.

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5 tips for better business value from gen AI

CIO Business Intelligence

Specify metrics that align with key business objectives Every department has operating metrics that are key to increasing revenue, improving customer satisfaction, and delivering other strategic objectives. In HR, measure time-to-hire and candidate quality to ensure AI-driven recruitment aligns with business goals.

Sales 143
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Bringing an AI Product to Market

O'Reilly on Data

These measures are commonly referred to as guardrail metrics , and they ensure that the product analytics aren’t giving decision-makers the wrong signal about what’s actually important to the business. When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ). Any metric can and will be abused.

Marketing 363
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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

Excessive infrastructure costs: About 21% of IT executives point to the high cost of training models or running GenAI apps as a major concern. Upgrading systems to accommodate advanced workloads can be especially prohibitive for organizations trying to scale AI initiatives across multiple business units. million in 2025 to $7.45

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

While generative AI has been around for several years , the arrival of ChatGPT (a conversational AI tool for all business occasions, built and trained from large language models) has been like a brilliant torch brought into a dark room, illuminating many previously unseen opportunities.

Strategy 290