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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. Losers don't.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Online will become increasingly central, with the launch of new collections and models, as well as opening in new markets, transacting in different currencies, and using in-depth analytics to make quick decisions.” Vibram certainly isn’t an isolated case of a company growing its business through tools made available by the CIO.

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Build a strong data foundation for AI-driven business growth

CIO Business Intelligence

By partnering with industry leaders, businesses can acquire the resources needed for efficient data discovery, multi-environment management, and strong data protection. To fully leverage AI and analytics for achieving key business objectives and maximizing return on investment (ROI), modern data management is essential.

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In Times of Rapid Change, Business Process Modeling Becomes a Critical Tool

erwin

With the help of business process modeling (BPM) organizations can visualize processes and all the associated information identifying the areas ripe for innovation, improvement or reorganization. There’s a clear connection between business process modeling and digital transformation initiatives.

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Democratizing AI for All: Transforming Your Operating Model to Support AI Adoption

It may require changing your operation models and finding the right guidance to realize the full breadth of capabilities. Aligning AI to your business objectives. Democratizing AI through your organization requires more than just software. Identifying good use cases. Building trust in AI.

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The end of digital transformation and the rise of business model innovation

CIO Business Intelligence

Enterprises did not rethink their companies or models to thrive in what was quickly becoming a digital-first world. On the other side, my work explored how work, processes, and supporting systems could evolve or be reimagined to transform business and operational models. Generative AI isn’t the last wave of AI disruption.

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

While generative AI has been around for several years , the arrival of ChatGPT (a conversational AI tool for all business occasions, built and trained from large language models) has been like a brilliant torch brought into a dark room, illuminating many previously unseen opportunities. So, if you have 1 trillion data points (g.,

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