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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. For CIOs tasked with managing IT budgets while driving technological innovation, balancing these costs against the benefits of GenAI is essential.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. And it would be a solution that would rock because you created it rather than some consultant/"guru." The See – Think – Do Framework: Measurement Strategy. And really the list is too long.

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Our Favorite Questions

O'Reilly on Data

We do so out of genuine curiosity as well as professional necessity: Q is an ML/AI consultant, Chris is a product manager in the AI space, and Shane is an attorney. The opinions presented here are personal, do not reflect the view of our employers, and are not professional product, consulting, or legal advice. A lot of questions.

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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

Table of Contents 1) Benefits Of Big Data In Logistics 2) 10 Big Data In Logistics Use Cases Big data is revolutionizing many fields of business, and logistics analytics is no exception. These applications are designed to benefit logistics and shipping companies alike. Did you know?

Big Data 275
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Pitching a DataOps Project That Matters

DataKitchen

Each of these improvements can be measured and iterated upon. . These benefits are hugely important for data professionals, but if you made a pitch like this to a typical executive, you probably wouldn’t generate much enthusiasm. They need to grow sales, pursue new business opportunities, or reduce costs.

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7 ways gen AI can create more work than it saves

CIO Business Intelligence

So for all its vaunted benefits to efficiency, gen AI doesn’t always reduce workloads. Managers tend to incentivize activity metrics and measure inputs versus outputs,” she adds. Customizing AI models can cost more than $5 million, and building a custom model from scratch can cost a company up to $20 million.

IT 141
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), A lone intern is your email campaign people cost.