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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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The DataOps Vendor Landscape, 2021

DataKitchen

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

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External Data Supports More Accurate Planning

David Menninger's Analyst Perspectives

One of the points that I look at is whether and to what extent the software provider offers out-of-the-box external data useful for forecasting, planning, analysis and evaluation. Until recently, it was adequate for organizations to regard external data as a nice to have item, but that is no longer the case.

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Gartner projects major IT spending increases for 2025

CIO Business Intelligence

in 2025, one of the largest percentage increases in this century, and it’s only partially driven by AI. growth this year, with data center spending increasing by nearly 35% in 2024 in anticipation of generative AI infrastructure needs. Data center spending will increase again by 15.5% trillion, builds on its prediction of an 8.2%

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Using a Machine Learning Data Catalog to Reboot Data Governance

Speaker: David Loshin, President, Knowledge Integrity, Inc, and Sharon Graves, Enterprise Data - BI Tools Evangelist, GoDaddy

Traditional data governance fails to address how data is consumed and how information gets used. As a result, organizations are failing to effectively share and leverage data assets. To meet the needs of the business and the growing number of data consumers, many organizations like GoDaddy are rebooting data governance.

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Banks bet on AI to deliver digital efficiencies

CIO Business Intelligence

In the face of shrinking budgets and rising customer expectations, banks are increasingly relying on AI, according to a recent study by consulting firm Publicis Sapiens. As the study’s authors explain, these results underline a clear trend toward more personalized services, data-driven decision-making, and agile processes.

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Marsh McLennan IT reorg lays foundation for gen AI

CIO Business Intelligence

Paul Beswick, CIO of Marsh McLennan, served as a general strategy consultant for most of his 23 years at the firm but was tapped in 2019 to relaunch the risk, insurance, and consulting services powerhouse’s global digital practice. Simultaneously, major decisions were made to unify the company’s data and analytics platform.

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