article thumbnail

5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

To do that, you need to hire a product strategy consulting expert. In this article, we’re talking more about product strategy and what the consultant will help you with. Coming Up with a Data-Driven Marketing Strategy for a New Product. Then we will need to consider ways to incorporate big data into it.

article thumbnail

What is data architecture? A framework to manage data

CIO Business Intelligence

Data architecture goals The goal of data architecture is to translate business needs into data and system requirements, and to manage data and its flow through the enterprise. Many organizations today are looking to modernize their data architecture as a foundation to fully leverage AI and enable digital transformation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Business Intelligence Consulting

BizAcuity

Several large organizations have faltered on different stages of BI implementation, from poor data quality to the inability to scale due to larger volumes of data and extremely complex BI architecture. This is where business intelligence consulting comes into the picture. What is Business Intelligence?

article thumbnail

What is Business Intelligence Consulting

BizAcuity

Several large organizations have faltered on different stages of BI implementation, from poor data quality to the inability to scale due to larger volumes of data and extremely complex BI architecture. This is where business intelligence consulting comes into the picture. What is Business Intelligence?

article thumbnail

What are decision support systems? Sifting data for better business decisions

CIO Business Intelligence

Decision support systems are generally recognized as one element of business intelligence systems, along with data warehousing and data mining. Model-driven DSS use data and parameters provided by decision-makers, but Power notes they are usually not data-intensive. Some experts consider BI a successor to DSS.

article thumbnail

5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

This method will help when you’re making decisions about services that add value to your overall product offering – for example, a consulting arm of your business or extra features on your SaaS solution. You can use data mining tools to research pricing and sales volume of your competitors. Dynamic Pricing.

B2B 145
article thumbnail

8 top priorities for CIOs in 2023

CIO Business Intelligence

As technology projects, budgets, and staffing grew over the past few years, the focus was on speed to market to maximize opportunity, says Troy Gibson, CIO services leader at business and IT advisory firm Centric Consulting. To achieve this goal, “CIOs need to treat the assessment and analysis of data as a scientific discipline,” he advises.