Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Understand why I believe that as designed the default position based model is sub-optimal.

Modeling 162

Modeling Optimization Marketing Interactive 162

CIO Business Intelligence

JUNE 15, 2023

Despite headlines warning that artificial intelligence poses a profound risk to society , workers are curious, optimistic, and confident about the arrival of AI in the enterprise, and becoming more so with time, according to a recent survey by Boston Consulting Group (BCG). For many, their feelings are based on sound experience.

Management 116

Management Experimentation Optimization Enterprise 116

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 156

Optimization Reporting Metrics Experimentation 156

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad.

Analytics 119

Analytics Consulting Metrics Experimentation 119

CIO Business Intelligence

APRIL 24, 2024

Sales and marketing departments have long been at the forefront of embracing new technologies, and according to data provided by the Alexander Group, a revenue consultancy, 80% of hundreds of survey responses detailed that CROs have formally invested in AI for their marketing teams.

Sales 128

Sales Finance Experimentation Cost-Benefit 128

CIO Business Intelligence

DECEMBER 29, 2023

Adaptability and useability of AI tools For CIOs, 2023 was the year of cautious experimentation for AI tools. But in 2024, CIOs will shift their focus toward responsible deployment, says Barry Shurkey, CIO at NTT Data, a digital business and IT consulting and services firm.

Cost-Benefit 139

Cost-Benefit Digital Transformation Consulting Strategy 139

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. One instance of how that exploration led to real business benefits was with the application of machine learning to predict optimal product formulation using a set of desired consumer benefits. Iliya Rybchin, partner, Elixirr Consulting. Elixirr Consulting.

Experimentation 133

Experimentation Consulting Technology Machine Learning 133

CIO Business Intelligence

APRIL 25, 2023

It is simply unaware of truthfulness, as it is optimized to predict the most likely response based on the context of the current conversation, the prompt provided, and the data set it is trained on. It’s hard to achieve a deep, experiential understanding of new technology without experimentation.

Experimentation 116

Experimentation Deep Learning Enterprise Modeling 116

O'Reilly on Data

JULY 25, 2023

I also installed the latest VS Code (Visual Studio Code) with GitHub Copilot and the experimental Copilot Chat plugins, but I ended up not using them much. This theme of sub-optimal defaults will come up repeatedly—that is, ChatGPT ‘knows’ what the optimal choice is but won’t generate it for me without me asking for it.

Consulting 246

Consulting Interactive Software Metadata 246

Occam's Razor

JANUARY 7, 2014

Consulting. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools. 5: 80% of your external consulting spend is focused super-hard analysis problems. #4: An Analysis Ninjas' work does.

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Occam's Razor

DECEMBER 12, 2016

My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis. If they are not, no matter how much money or how many Analysts they have, helping them is a waste of time because nothing will live after your consulting is done." This is sub-optimal.

Analytics 142

Analytics Data-driven Strategy Consulting 142

CIO Business Intelligence

JULY 3, 2023

According to a recently leaked Google memo, “The barrier to entry for training and experimentation has dropped from the total output of a major research organization to one person, an evening, and a beefy laptop.”

Management 105

Management Experimentation Modeling Enterprise 105

CIO Business Intelligence

JULY 7, 2023

There should be an optimal level of security controls, but these should not impede the employee experience or create friction in their workflows.” — Kieran Gilmurray ( @KieranGilmurray ), CEO at Digital Automation and Robotics Ltd. Caution is king, however.

Measurement 122

Measurement Risk Experimentation Enterprise 122

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. I encourage you to use a consultant to help. Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It was not optimized to provide correct responses. It has helped to write a book.

IT 346

IT Modeling Testing Risk 346

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. But if you have access to some or all of that (or can hire good external consultants), then your rewards will be very close to entering heaven. Having read this post what might be the biggest downside to experimentation? We have to do Email Marketing. We have to do Paid Search.

Measurement 120

Measurement Advertising Testing Marketing 120

CIO Business Intelligence

AUGUST 21, 2024

These projects include those that simplify customer service and optimize employee workflows. Centric Consulting, for instance, works with a midsized regional property and casualty insurance company that uses two different vendors to collect customer emails related to insurance claims, and process those documents.

Risk 136

Risk Insurance Cost-Benefit Software 136

AWS Big Data

JULY 8, 2024

In every Apache Flink release, there are exciting new experimental features. This flexibility optimizes job performance by reducing checkpoint frequency during backlog phases, enhancing overall throughput. However, in this post, we are going to focus on the features most accessible to the user with this release.

Management 111

Management Dashboards Consulting Snapshot 111

CIO Business Intelligence

AUGUST 14, 2024

Organizations typically start with the most capable model for their workload, then optimize for speed and cost. After the excitement and experimentation of last year, CIOs are more deliberate about how they implement gen AI, making familiar ROI decisions, and often starting with customer support. A data leakage plan helps here too. “As

Enterprise 136

Enterprise Cost-Benefit Experimentation Modeling 136

Occam's Razor

AUGUST 22, 2011

Consultants, Analysts: Present Impactful Analysis, Insightful Reports. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Search Engine Optimization (SEO) Metrics & Analytics. Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts. Got Surveys?

KPI 125

KPI Metrics Measurement ROI 125

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots.

Advertising 124

Advertising Cost-Benefit Experimentation Reporting 124

CIO Business Intelligence

MARCH 6, 2023

CIOs along with researchers, consultants, and advisors agree that IT must change itself, how it works and how it organizes its workers, if it wants to gain the most benefits out of cloud computing. You can’t take your same skills and teams from on-prem to the cloud. Here, four IT leaders detail how they have taken action on this front.

IT 140

IT Strategy Cost-Benefit Consulting 140

Occam's Razor

AUGUST 13, 2012

A lot of people buy tools and consulting and go love crazy with attribution modeling. It is hard, it is time consuming, but it also allows you to test your hypotheses on possible optimal allocations, test them in the real world, find the best answers and be brilliant with your marketing spend mix.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

Occam's Razor

JUNE 6, 2011

1: Figure out the optimal career path for you. Having been around the block several times in several roles on all sides (practitioner, consultant, team leader, vendor, advisor) I've distilled the web analytics field into four distinct roles. Look at web analytics consulting companies. Analytics authorized consultants.

Analytics 126

Analytics Consulting Statistics Marketing 126

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B] That breaks log-jammed discussions and politics like nothing else.

Analytics 95

Analytics Data-driven Marketing Sales 95

CIO Business Intelligence

MAY 30, 2024

I’ve given colleagues the freedom to do research and experimentation together with our automation partner Mauden,” says Ciuccarelli. “We An AI-powered chatbot developed to improve the productivity of call center agents, for example, can be repurposed with additional optimizations or data to answer new employee FAQs or provide IT support.

Cost-Benefit 119

Cost-Benefit Sales Modeling Experimentation 119

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). For exhaustive details click here.

Measurement 99

Measurement Analytics Marketing Optimization 99

Occam's Razor

SEPTEMBER 13, 2016

Hypothesis development and design of experimentation. Respondents included both in-house digital professionals and analysts (56%) and supply-side respondents, including agencies, consultants and vendors (44%)." Take this as an example… How do you know that this is a profoundly sub-optimal collection of choices to provide?

Modeling 128

Modeling Reporting Strategy Consulting 128

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. 6: If All Else Fails.

Management 68

Management Experimentation Testing Metrics 68

AWS Big Data

JUNE 12, 2024

These topics include federation with the Swisscom identity provider (IdP), JDBC connections, detective controls using AWS Config rules and remediation actions, cost optimization using the Redshift scheduler, and audit logging. This module is experimental and under active development and may have changes that aren’t backward compatible.

Data Architecture 111

Data Architecture Cost-Benefit Data-driven Experimentation 111

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

CIO Business Intelligence

JULY 3, 2023

Many organizations are pushing their CIOs to serve as strategic thought partners to the rest of the executive team , observes Tom Schoenwaelder, a principal at Deloitte Consulting. This has meant that Sezgin has embraced a culture of innovation and experimentation. “Technology is a majority of the ‘genes’ in the functional DNA.”

IT 115

IT Digital Transformation Strategy Technology 115

Occam's Razor

JULY 24, 2018

The ability to optimize landing pages. Ignore the metrics produced as an experimental exercise nine months ago. As every good consultant know, if you have a 2×2 you can create four thematic quadrants. So, how do we ensure that each has an optimal analytical approach?

Analytics 95

Analytics Metrics Strategy Measurement 95

Alation

DECEMBER 14, 2021

These systems offer numerous web-centric features that bolster customer service and engagement, provide server scalability during periods of fluctuating traffic, and allow easy experimentation with new technologies and promotional strategies. Optimized business continuity. What is cloud-optimized? What is cloud-native?

Cost-Benefit 52

Cost-Benefit Data Processing Optimization Consulting 52

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). But usually: No cookie_id = no primary key = no soup for you

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 28, 2013

I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. There are 11 other things you should consider for your landing page optimization strategy: 1. Being wary of the phone hard sell, I just click the back button. It is easier.

Marketing 165

Marketing Insurance Visualization IT 165

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Should you hire Consultants (and if so when and what to look for and expect)? It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60