Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

AUGUST 22, 2011

Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Consultants, Analysts: Present Impactful Analysis, Insightful Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Build A Great Web Experimentation & Testing Program.

KPI 125

KPI Metrics Measurement ROI 125

CIO Business Intelligence

DECEMBER 29, 2023

Adaptability and useability of AI tools For CIOs, 2023 was the year of cautious experimentation for AI tools. But in 2024, CIOs will shift their focus toward responsible deployment, says Barry Shurkey, CIO at NTT Data, a digital business and IT consulting and services firm.

Cost-Benefit 140

Cost-Benefit Digital Transformation Consulting Strategy 140

CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

CIO Business Intelligence

JANUARY 2, 2024

Chris Bowers,CIO of Boston Consulting Group, puts it this way: “In 2024, we’re going to go after generative AI very aggressively. He plans to scale his company’s experimental generative AI initiatives “and evolve into an AI-native enterprise” in 2024. We’re piloting, PoC-ing. We have many irons in the fire. And we’re learning as we go.

IT 144

IT Cost-Benefit Statistics Consulting 144

CIO Business Intelligence

AUGUST 14, 2024

But most licences are for trials, not large scale deployments — usually less than 20% of employees according to Gartner, with early adopters looking at the familiar cost versus ROI equation before expanding. But experimentation to achieve significant results takes time. A data leakage plan helps here too. “As

Enterprise 136

Enterprise Cost-Benefit Experimentation Modeling 136

Decision Management Solutions

JUNE 25, 2019

Her presentation really showed the importance of persistence, experimentation and lateral thinking in developing an analytic solution. Nathan Susanj , Vice President, Data Science Manager, Wells Fargo discussed why the old model of Analytics Consulting is Dead. Felsberg , Principal, Long Island Office, Jackson Lewis P.C.

Predictive Analytics 75

Predictive Analytics Analytics Data Science Machine Learning 75

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not.

Management 68

Management Experimentation Testing Metrics 68

Smarten

APRIL 18, 2023

While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives. As these techniques are refined, they enter into the mainstream and become more common place. These White Papers will help you explore the issues and prepare for the challenges.

Digital Transformation 52

Digital Transformation Experimentation ROI Technology 52

Ontotext

APRIL 3, 2024

Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. In a 1-hour demo, we were able to show that we could do in hours the work that was going to take 10 external consultants months to page through and find things. Show me the ROI.”

Technology 45

Technology Risk Digital Transformation Measurement 45

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

CIO Business Intelligence

JANUARY 14, 2025

The 2024 Enterprise AI Readiness Radar report from Infosys , a digital services and consulting firm, found that only 2% of companies were fully prepared to implement AI at scale and that, despite the hype , AI is three to five years away from becoming a reality for most firms. What ROI will AI deliver?

Strategy 141

Strategy ROI Experimentation Risk 141

Occam's Razor

NOVEMBER 2, 2015

It is an acronym for a test I often use in my consulting engagements. The brand and performance ROI to the company is clear and direct. And, through experimentation, what is it that they want on Facebook… Content perfectly targeted at their audience, in the above case to try and provide value to help them do their jobs better.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

AUGUST 1, 2023

Abhijit Mazumder, CIO of Tata Consultancy Services, says, “Transformation priorities should fundamentally link to business priorities and what any respective organization is trying to achieve. Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Data Science 98

CIO Business Intelligence

OCTOBER 10, 2024

On the one side, Forrester recently warned organizations not to look for AI ROI too soon, because they could miss out on AI’s benefits. Still, a 30% failure rate represents a huge amount of time and money, given how widespread AI experimentation is today. The ROI may be coming from many of these less tangible things,” she says.

ROI 135

ROI Experimentation Cost-Benefit Metrics 135

CIO Business Intelligence

FEBRUARY 19, 2025

If 2023 was the year of experimentation with gen AI, 2024 was when companies zeroed in on use cases and started putting pilot projects into production. In a survey of 2,300 IT decision makers that IBM released in December, 47% say theyre already seeing ROI from their AI investments, and 33% say theyre breaking even on AI.

ROI 137

ROI Marketing Sales Software 137

CIO Business Intelligence

MARCH 6, 2025

The blockchain experimentation thats happening is what youre willing to burn, and its more an experiment to see what is possible, but its not replacing your existing processes or tools. The crazy hype around digital art NFTs turned blockchain into a bit of a joke, adds Trevor Fry, an IT consultant and fractional CTO.

Insurance 131

Insurance Cost-Benefit Experimentation Technology 131

CIO Business Intelligence

JANUARY 15, 2025

The Boston Consulting Group, in fact, says companies that have adopted AI early claim 1.5 The case for education AI leaders are reporting clear financial benefits to their gen AI deployments, but the promise of early adoption is more than just short-term ROI. times higher revenue growth than other companies. And theyre seeing returns.

Cost-Benefit 141

Cost-Benefit ROI Reporting Software 141

CIO Business Intelligence

DECEMBER 23, 2024

AI investment and pressure grew upward As AI has moved from emerging to mainstream, and organizations matured in their ability to harness AIs potential over the past year or two, CEOs now expect less experimentation and more AI projects that deliver outcomes with measurable business value.

IT 134

IT Strategy Technology Experimentation 134

Timo Elliott

FEBRUARY 7, 2025

Offering EA as a service positioning architecture as a consultative function that provides value to product and business teams. Mistake #3: Lack of Financial Acumen The Problem: CEOs and CFOs are increasingly focused on maximizing ROI from digital investments.

Enterprise 52

Enterprise IT Digital Transformation Cost-Benefit 52