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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Key Performance Indicators. " And many more.

Metrics 140
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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The key is the immediately adjacent part. The BFF metric you find should not be one that is very far away.

Metrics 160
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 153
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How to get the most out of IT consultants

CIO Business Intelligence

As enterprises continue to plan, expand, or evolve their digital transformation efforts and shifts to the cloud, many are likely relying on IT consultants or considering hiring them for help. Here are some tips for getting the most value from using IT consultants and ensuring that the engagement is successful and aligned with your objectives.

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Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm.

Metrics 133
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. Total Likes!

Metrics 148
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

However, the metrics used to evaluate CIOs are hindering progress. As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. The CIO is no longer the chief of “keeping the lights on.”