Remove Consulting Remove Measurement Remove Metrics
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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO Business Intelligence

However, the metrics used to evaluate CIOs are hindering progress. As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. The CIO is no longer the chief of “keeping the lights on.”

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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Escaping POC Purgatory: Evaluation-Driven Development for AI Systems

O'Reilly on Data

Business value : Once we have a rubric for evaluating our systems, how do we tie our macro-level business value metrics to our micro-level LLM evaluations? How will you measure success? So now we have a user persona, several scenarios, and a way to measure success. How do we do so? We asked them: Who are you building it for?

Testing 174
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How to get the most out of IT consultants

CIO Business Intelligence

As enterprises continue to plan, expand, or evolve their digital transformation efforts and shifts to the cloud, many are likely relying on IT consultants or considering hiring them for help. Here are some tips for getting the most value from using IT consultants and ensuring that the engagement is successful and aligned with your objectives.

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5 key metrics for IT success

CIO Business Intelligence

IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. There are several important metrics that can be used to achieve IT success, says Jonathan Nikols, senior vice president of global enterprise sales for the Americas at Verizon. Here they are.

Metrics 140
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6 steps to measure the business value of IT

CIO Business Intelligence

IT is no longer perceived as a cost factor or a pure support function at many organizations, according to management consultancy 4C Group’s Markus Matschi. According to the study, IT departments today primarily use technical and IT-related metrics. And the digitization push during the pandemic accelerated this.

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See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

A thing three that shares optimally aligned See-Think-Do-Care metrics! We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) Thing One.