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External Data Supports More Accurate Planning

David Menninger's Analyst Perspectives

I use the term external data to include any information about the world outside an organization (including economic and market statistics), competitors (such as pricing and locations) and customers. At the end of the season, the vendor brings in a consultant to advise on pricing for the coming year.

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10 AI strategy questions every CIO must answer

CIO Business Intelligence

The 2024 Enterprise AI Readiness Radar report from Infosys , a digital services and consulting firm, found that only 2% of companies were fully prepared to implement AI at scale and that, despite the hype , AI is three to five years away from becoming a reality for most firms. As part of that, theyre asking tough questions about their plans.

Strategy 141
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Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. BB sent this query: If I take on a consulting project then what could be expectations out of me? The Optimal Web Analytics Consulting Framework: DC – DR – DA.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

Once you have your data analytics questions, you need to have some standard KPIs that you can use to measure them. OK – so far, you’ve picked out some data analysis questions, and you’ve found KPIs to measure them. There are basically 4 types of scales: *Statistics Level Measurement Table*. Did the best according to what?

IT 317
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), Measuring Incrementality: Controlled Experiments to the Rescue!

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Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative data analysis is based on observation rather than measurement. 9) Set measurable goals for decision making.