O'Reilly on Data

MARCH 25, 2025

Slow response/high cost : Optimize model usage or retrieval efficiency. Business value : Align outputs with business metrics and optimize workflows to achieve measurable ROI. Footnotes This consulting example is a composite scenario drawn from multiple real-world engagements and discussions, including our own work.

Testing 174

Testing Data-driven Software Measurement 174

BizAcuity

FEBRUARY 21, 2025

Marketing gaining precise insights into ROI, allowing them to optimize ad spend and refine campaign strategies With such integration, you can expect measurable improvements, as decisions are made based on a single, reliable source of truth rather than disconnected reports. Well keep you in the loop on all things data!

Dashboards 52

Dashboards Optimization Finance Sales 52

Occam's Razor

FEBRUARY 25, 2013

But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Businesses, by and large, don’t understand the ROI of analytics… the Return on Analytics , if you will. the ROI of other things’, you say. 'The

Analytics 143

Analytics ROI Marketing Modeling 143

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

CIO Business Intelligence

SEPTEMBER 30, 2024

Of course, CIOs could credit many technologies over the decades — from the first personal computers to robotic process automation — for producing results such as improved speed and optimization. Such statistics don’t tell the whole story, though, says Beatriz Sanz Sáiz, EY’s global consulting data and AI leader.

Machine Learning 141

Machine Learning ROI Data Processing Optimization 141

IBM Big Data Hub

MAY 1, 2023

However, regardless of your cloud cost optimization strategy, achieving operational excellence at scale and taking advantage of the elasticity of the cloud requires software that optimizes your consumption simultaneously for performance and cost—and makes it easy for you to automate it, safely and confidently.

Optimization 79

Optimization ROI Dashboards Consulting 79

CIO Business Intelligence

JUNE 27, 2022

Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm. It’s all about obtaining an optimal balance. ROI and Metrics Chasing the wrong numbers.

Metrics 133

Metrics KPI IT Consulting 133

Smart Data Collective

SEPTEMBER 9, 2022

What kind of ROI can big data offer for the ecommerce sector? Ecommerce companies can increase their profit margins even more by investing in big data, because they have access to more digital information that they can use to optimize their marketing and product offering strategies. Let’s clear it up. Start the processes.

Data-driven 145

Data-driven Big Data ROI Manufacturing 145

Smart Data Collective

MAY 15, 2021

There are a lot of ways that data-driven strategies can help marketers with onsite optimization and link-building. SEO is an acronym for Search Engine Optimization. Unlike our common assumptions about search engine optimization, it is only about search engines, and it is also geared towards people and your target audience.

Advertising 123

Advertising Optimization Marketing Strategy 123

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 126

ROI Cost-Benefit KPI Uncertainty 126

CIO Business Intelligence

DECEMBER 5, 2023

Companies taking a multicloud approach can experience ballooning OpEx numbers, says Barrett Schrader, managing director of the technology consulting group at Protiviti: “Organizations can take advantage of volume discounts with reduced complexity. Ensuring all IT spend is directly tied to business demand acts as an automatic cost optimizer.

IT 138

IT Cost-Benefit Digital Transformation ROI 138

CIO Business Intelligence

AUGUST 4, 2022

“But then they realize it’s not the same as a system that is designed specifically to train AI models at scale, across a cluster that’s optimized to deliver results in minutes instead of weeks.”. With AI development, companies need fast ROI, by ensuring data scientists are working on the right things.

Modeling 97

Modeling Cost-Benefit ROI Data Lake 97

CIO Business Intelligence

MAY 29, 2024

The ROI for applying artificial intelligence to business processes has been well documented, especially when applied to manual tasks. Order optimization maximizes inventory and fulfillment by finding the closest substitute for a stock-out or back-ordered item. Deloitte also sought to quantify AI’s ROI. Why AI and why now?

Sales 98

Sales ROI Cost-Benefit Reporting 98

CIO Business Intelligence

DECEMBER 29, 2023

But in 2024, CIOs will shift their focus toward responsible deployment, says Barry Shurkey, CIO at NTT Data, a digital business and IT consulting and services firm. However, one of the questions CIOs have about this disruptive technology is how do they govern generative AI, says Daniel Saroff, group VP for consulting and research at IDC.

Cost-Benefit 139

Cost-Benefit Digital Transformation Consulting Strategy 139

Smart Data Collective

OCTOBER 15, 2021

Exercise Search Engine Optimization. When building and adding information to a website, you must think about search engine optimization and use keywords and phrases that customers are likely to type into a search engine. You can use data-driven analytics tools like Crazy Egg to help optimize the site. Develop an App.

Big Data 144

Big Data Marketing Advertising Data-driven 144

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Giving the most ROI? Show your internal users that the habit of regular data analysis is a priceless aid for optimizing your business performance. This quote might sound a little dramatic. Driving revenue?

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. It wouldn’t be growing at such a fast pace if so many companies hadn’t realized that big data provides a very high ROI. Data analytics also helps with SEO by identifying offsite optimization opportunities.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

CIO Business Intelligence

MAY 11, 2022

To optimize technology for CX, CIOs must connect technology to customer value, thinking in terms of customer experience rather than customer process. What should companies do now to gain the greatest ROI? Learn more about Protiviti’s Technology Consulting Services, visit us here.

Digital Transformation 105

Digital Transformation ROI Risk Optimization 105

CIO Business Intelligence

JULY 30, 2024

Digital assistants Several large IT companies, including Microsoft and Google, have been touting gen AI digital assistants, or copilots, even though CIOs may not be entirely sold on their ROI. Gen AI is particularly helpful for web development, adds Natalie Lambert, founder and managing partner at GenEdge Consulting, an AI consulting firm.

Insurance 144

Insurance Machine Learning Interactive Finance 144

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

CIO Business Intelligence

MAY 9, 2022

While strong ROI is compelling, so is the fact that people issues are one of the top enterprise risks. When the cascade of vision, strategic objectives and metrics align, organizations are well-positioned for optimized ROI. Learn more about our Technology Consulting Services visit us here. What should companies do now?

Technology 97

Technology ROI Metrics Digital Transformation 97

CIO Business Intelligence

AUGUST 2, 2023

Modernize with purpose Before you begin, it’s essential to tie any app modernization project to the business need that is being addressed, says Aparna Sharma, a managing partner for hybrid cloud services at IBM Consulting. This will enable you to define, develop, and execute the optimal migration and modernization path for your business.”

Consulting 98

Consulting Testing Software Cost-Benefit 98

Smart Data Collective

FEBRUARY 21, 2021

A growing number of marketers are using data analytics technology to optimize their lead generation models. However, it is also important to use data analytics to monitor conversion rates and determine the ROI of various lead generation strategies. Data analytics is great for conversion rate optimization by enhancing your lead magnets.

Data Analytics 118

Data Analytics Strategy Analytics Data-driven 118

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 68

ROI Business Objectives Cost-Benefit Enterprise 68

CIO Business Intelligence

OCTOBER 3, 2023

With demand for low-cost energy ever increasing, along with competition from renewable sources of energy, ConocoPhillips is leveraging digital twins to optimize the safety and efficiency of its assets. They help solve basic questions like, “Where is this piece of equipment?” and, “What’s the maintenance history of this asset?”

Digital Transformation 122

Digital Transformation Cost-Benefit Data Processing Optimization 122

CIO Business Intelligence

MAY 9, 2023

Other companies are looking at digital twins as a way to increase efficiency, reduce costs and optimize operations. With this objective in mind: Determine your organization’s innovation appetite (versus its risk appetite; it is too early to speak of ROI in the metaverse). Are we trying to improve efficiency?

Digital Transformation 105

Digital Transformation Business Objectives ROI Manufacturing 105

IBM Big Data Hub

NOVEMBER 6, 2023

Through workload optimization, watsonx.data can reduce the cost of an enterprise’s data warehouse by up to 50%. Paired with IBM’s data consulting services, enterprises can leverage watsonx.data to track usage, generate dashboards and ultimately enable strategic decision making.

Cost-Benefit 101

Cost-Benefit Enterprise Data Warehouse Testing 101

CIO Business Intelligence

MARCH 21, 2022

Now, fresh off a pandemic-fueled cycle of accelerated innovation, Holcombe is channeling his vaunted sales skills to drive an upcoming IT agenda centered on foundational areas like optimization, security, and enterprise resiliency. Jamie Holcombe U.S. Source: State of the CIO, 2022. Credit: CIO.

IT 131

IT Digital Transformation Consulting Manufacturing 131

CIO Business Intelligence

OCTOBER 13, 2022

The upgrade has allowed the business to optimize the total cost of ownership by approximately 25% to 30%, while deploying serves with the highest standards of security in Oracle Cloud Infrastructure, shifting the cost model from CAPEX to OPEX. Where is Bin Dasmal Group going to further invest?

Digital Transformation 96

Digital Transformation Manufacturing Data Processing Software 96

IBM Big Data Hub

JUNE 2, 2023

IBM Consulting’s Accelerated Incremental Mainframe Modernization Legacy applications, while being the current crown jewels of states’ IT ecosystems, hinder business agility and are expensive and complicated, therefore making any rebuild, refactor or integration attempts risky. Why IBM Consulting and AWS?

Consulting 79

Consulting Cost-Benefit Technology Data Warehouse 79

CIO Business Intelligence

MAY 20, 2022

And in so many cases, it’s not pure ROI and cost savings but it’s removing hidden costs and shared costs of managing technical debt, like not having to do upgrades. Optimizing with machine learning. But it is keeping its eyes on, and using advanced technology, to optimize its core electricity business.

IT 105

IT Internet of Things Digital Transformation Data Architecture 105

CIO Business Intelligence

JULY 8, 2024

They may not be skilled enough to feed the AI model the right data to generate quality outputs; prompt the model with the right inputs to produce optimal outputs; and verify the accuracy of the outputs. At the same time, many workers lack skills required to use AI effectively, further upping the risk level.

Risk 136

Risk Strategy Technology Modeling 136

Smart Data Collective

MAY 17, 2023

AI technology integrated into an ERP system can also be beneficial for UX optimization. Total Cost of Ownership The cost of ownership for ERP systems varies based on the deployment model, as does the return on investment (ROI) that can be expected from them. Predictive diagnostics are also possible with AI, reducing resource waste.

Enterprise 116

Enterprise Cost-Benefit Software Data-driven 116

CIO Business Intelligence

JUNE 29, 2022

Bold claims about RPA from vendors and implementation consultants haven’t helped. The RPA center of excellence develops business cases, calculating potential cost optimization and ROI, and measures progress against those goals. Quick wins are possible with RPA, but propelling RPA to run at scale is a different animal.

Cost-Benefit 145

Cost-Benefit Software Machine Learning Enterprise 145

Smart Data Collective

DECEMBER 14, 2019

AI and big data are helping large companies already in optimizing many areas with smoother delivery and improved productivity. Choose an existing AI vendor and consult with them to identify the areas where AI can begin helping you optimize the customer’s journey. Better ROI on marketing activities. Fewer calls.

Big Data 97

Big Data Cost-Benefit B2B Sales 97

DataRobot

DECEMBER 8, 2021

But many struggle to turn the data they collect into true, actionable insights that can increase ROI. Marketing Mix Optimization. Companies often rely on third-party media consulting companies to do studies that recommend the best set of advertising and targeted campaigns to pursue across various channels and media.

Customer Analytics 97

Customer Analytics Analytics Advertising Data-driven 97

datapine

JANUARY 18, 2023

Businesses use this type of report to spot any issues and define their solutions, or to identify improvement opportunities to optimize their operational efficiency. Rather is the sales department, customer service, logistics, or finances, this specific report type help track and optimize performance on a deeper level.

Reporting 201

Reporting Metrics Dashboards Visualization 201