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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. You need a well-articulated strategy for your marketing campaign to be successful.

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Rushing for AI ROI? Chances are it will cost you

CIO Business Intelligence

Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester. Measure everything Looking for ROI too soon is often a product of poor planning, says Rowan Curran, an AI and data science analyst at Forrester.

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Balancing the costs and opportunities of GenAI adoption

CIO Business Intelligence

But alongside its promise of significant rewards also comes significant costs and often unclear ROI. Well also examine strategies CIOs can use to address these challenges, ensuring their organizations can recognize the rewards of GenAI without compromising financial stability. million in 2025 to $7.45

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5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Embrace diversity of thought.

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6 keys to genAI success in 2025

CIO Business Intelligence

Its the year organizations will move their AI initiatives into production and aim to achieve a return on investment (ROI). Track ROI and performance. That can be due to a lack of skillsets, concerns about risks or integration complexity, or identifying the right use case that will deliver ROI. In 2025, thats going to change.

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8 ways to detect (and reject) terrible IT consulting advice

CIO Business Intelligence

Taking any consultant’s guidance at face value is risky and potentially enterprise and career damaging. Before embracing any external advice on any IT or business issue, check out the following eight ways to determine whether a consultant is truly on track.

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RPA and IPA – Their Similarities are Different, but Their Rapid Growth Trajectories are the Same

Rocket-Powered Data Science

One can automate a very complicated and time-consuming process, even for a one-time bespoke application – the ROI must be worth it, to justify doing this only once. The “Next” part of the report probes organizations’ forward-looking strategies and goals over the next one to two years. The average ROI from RPA/IA deployments is 250%.

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