Remove Contextual Data Remove Descriptive Analytics Remove Marketing
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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Data scientists will often perform data analysis tasks to understand a dataset or evaluate outcomes. Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes.

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Your data’s wasted without predictive AI. Here’s how to fix that

CIO Business Intelligence

Descriptive analytics: Where most organizations begin and linger Descriptive analytics answers the question: What happened? These are your standard reports and dashboard visualizations of historical data showing sales last quarter, NPS trends, operational thoughts or marketing campaign performance.