Contextual Data, Descriptive Analytics and Marketing

Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

SEPTEMBER 19, 2023

Data scientists will often perform data analysis tasks to understand a dataset or evaluate outcomes. Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes.

Data Science

Data Science Data Analytics Prescriptive Analytics Analytics

Your data’s wasted without predictive AI. Here’s how to fix that

CIO Business Intelligence

MAY 6, 2025

Descriptive analytics: Where most organizations begin and linger Descriptive analytics answers the question: What happened? These are your standard reports and dashboard visualizations of historical data showing sales last quarter, NPS trends, operational thoughts or marketing campaign performance.

Prescriptive Analytics

Prescriptive Analytics Predictive Analytics Descriptive Analytics ROI

Data Leaders Brief

Data science vs data analytics: Unpacking the differences

Your data’s wasted without predictive AI. Here’s how to fix that

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