CIO Business Intelligence

MAY 20, 2024

Knowledge assembly in action To better understand why organizations fall short when assembling knowledge, we must first understand how knowledge assembly unfolds, starting with some basic concepts: Data are raw, unorganized facts, such as numbers, text, and images, that lack context and meaning on their own.

Management 122

Management Interactive Measurement Marketing 122

CIO Business Intelligence

MARCH 6, 2025

But Hinchcliffe believes that Salesforce has an edge over rivals as it is leveraging its deep CRM expertise, its customers sales, service, and marketing data, and business logic integration to drive differentiation.

Testing 87

Testing Contextual Data Enterprise Experimentation 87

CIO Business Intelligence

MAY 6, 2025

This is where we blend optimization engines, business rules, AI and contextual data to recommend or automate the best possible action. These capabilities are no longer theoretical or experimental. Predictive analytics: Seeing whats next Predictive analytics uses patterns in historical data to forecast future outcomes.

Prescriptive Analytics 78

Prescriptive Analytics Predictive Analytics Descriptive Analytics ROI 78