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8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s not true.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. If you’re an AI product manager (or about to become one), that’s what you’re signing up for. Identifying the problem.

Marketing 364
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology.

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5 tips for better business value from gen AI

CIO Business Intelligence

Still, CIOs have reason to drive AI capabilities and employee adoption, as only 16% of companies are reinvention ready with fully modernized data foundations and end-to-end platform integration to support automation across most business processes, according to Accenture. Gen AI holds the potential to facilitate that.

Sales 143
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The Ultimate Guide To Data-Driven Construction: Optimize Projects, Reduce Risks, & Boost Innovation

Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network

In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. However, the sheer volume of tools and the complexity of leveraging their data effectively can be daunting. That’s where data-driven construction comes in.

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Where CIOs should place their 2025 AI bets

CIO Business Intelligence

CIOs were given significant budgets to improve productivity, cost savings, and competitive advantages with gen AI. CIOs feeling the pressure will likely seek more pragmatic AI applications, platform simplifications, and risk management practices that have short-term benefits while becoming force multipliers to longer-term financial returns.

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The key to operational AI: Modern data architecture

CIO Business Intelligence

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. For companies investing in data science, realizing the return on these investments requires embedding AI deeply into business processes.