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But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Personalization is among the prime drivers of digital marketing, thanks to data analytics.
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Advantages of Using Big Data for Web Design. Big dataenables high computing facilities for a web app development company and creates UX designs for consumers. Analyzing big data while designing a website mitigates or eliminates risks related to customer defection, frauds, security breaches, and financial risks.
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